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Yaneck Wasio - SEO

  • 21 Feb 2024
  • 9:30 AM - 4:00 PM
  • Procam - 4300 Westbrook Drive Aurora, IL 60504


  • 2023 All Inclusive members and PPANI Board

Registration is closed

SEO for Photographers: Elevate Your Online Presence

Join us for a transformative full-day class specially designed for photographers looking to boost their online visibility and business success through the power of Search Engine Optimization (SEO). 

This intensive workshop is tailored to the unique needs of photography professionals, equipping you with the tools and knowledge grow your business.

What You Will Learn:

  • SEO Basics for Photographers: Understand the fundamentals of SEO. Learn the importance of keywords, metadata, and site structure in improving your website’s visibility.

  • Optimizing Your Photography Website: Dive into techniques for optimizing your website, including image optimization, mobile responsiveness, and user experience enhancements. Discover how to make your stunning photographs stand out in search engine results.

  • Content Strategy for Photographers: Develop a content strategy that resonates with your target audience and enhances your SEO efforts. Learn how to create compelling blog posts, galleries, and portfolio pieces that attract and engage visitors.

  • Local SEO for Photographers: Unlock the potential of local SEO to attract clients in your area. Learn how to optimize your website for local search, manage your Google My Business listing, and leverage local keywords.

  • Building Quality Backlinks: Understand the role of backlinks in SEO and learn strategies for building quality backlinks through collaborations, guest blogging, and online features.

  • Social Media and SEO: Explore the interplay between social media and SEO. Learn how to use platforms like Instagram, Pinterest, and Facebook to drive traffic to your website and improve your search rankings.

  • Analytics and Measuring Success: Get hands-on with tools like Google Analytics and Google Tag Manager. Learn how to track your website’s performance, understand visitor behavior, and use insights to refine your SEO strategy.

How Your Photography Business Will Benefit:

  • Increased Visibility: By mastering SEO, your website will rank higher in search engine results, leading to increased visibility and more potential clients discovering your work.

  • Targeted Traffic: Effective SEO attracts visitors who are actively searching for photography services, leading to higher-quality leads and potential bookings.

  • Competitive Edge: Stand out in a crowded market by optimizing your online presence, showcasing your unique style and services more effectively.

  • Long-term Growth: SEO is not a one-time effort; the skills you acquire will continue to benefit your business, driving sustainable growth and success.

Whether you’re just starting your photography business or looking to expand your existing list of clients, this SEO class is an essential step in taking your online presence to the next level. 

Join us for a day of learning, growth, and empowerment, and watch your photography business flourish!

BONUS: Time permitting, Yaneck will give you an overview of his unpaid and paid approach to lead generation


Yaneck is a portrait and wedding (WASIO photography) and portrait/headshot (WASIO faces) photographer based in Southern California's Orange County. Yaneck earned PPA’s Master of Photography and he is Peter Hurley’s Headshot Crew Associate.

He won numerous awards at WPPI and PPA competitions. He was also honored to win Best Portrait Photographer of the Year, Best Wedding Photographer of the Year and Best Photo of the Year from San Diego Professional Photographers (PPSDC). 

He enjoys sharing his knowledge with other photographers through workshops, classes at WPPI, PPA, Canon Learning Center and his YouTube channel. 

Honored to represent some of the top companies in the industry. Yaneck has the privilege to be part of Westcott Top Pro, Tether Tools Pro Team, Tenba Ambassadors, Savage Universal Ambassadors. He is obsessed with colors and was invited to become Calibrite Coloratti Master.

Yaneck was honored to be a judge at WPPI and other organizations. He was elected for PPA Council and is a past PPSDC President. 

Besides his love for photography, Yaneck is a passionate print master. His edits/prints as WASIO Master Print he made for other photographers won many international awards including many 1st, 2nd, and 3rd places at WPPI Annual Print Competition.

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