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  • 19 Dec 2025 6:45 AM | Michael Lee (Administrator)

    2025 PPANI Holiday & Awards Banquet

    Last week PPANI held its annual Holiday and Awards banquet and it was a huge success!  More than 50 people attended this important occasion wherein we celebrate and recognize each other’s accomplishments of the past year.  Nearly $2800 worth of prizes and scholarships were received by our members that night, and we announced the incredible lineup of programming we have in store for 2026.  A special thanks goes out to the Holiday Party Committee that made it all happen - Carol DeAnda,  Maria Heineman, and Becka Mckiness.  Here is a look at some of the highlights of the evening!

    2025 PPA Degree Recipients

    Certified Professional Photographer

    • Paul Hrdlicka
    • Lou Gusmano
    • John Petrakis

    Master of Photography

    • Carol DeAnda

    PPA IPC

    The PPA International Photographic Competition (IPC) Top 32 Images included 5 PPANI members!  We can’t list the names or include the photographs until after the final judging occurs during Imaging USA, so stay tuned!

    ICON International Photography Awards

    Three of our members were recognized in this prestigious competition.

    • Josh Beaton
    • Ragu Musty
    • Rachel Owen

    PPANI Fellowship Degrees

    Two members earned their PPANI Fellowship Degrees this past year.  These important credentials are achieved through image competition, continuing education, and service to the PPANI community.

    • Maureen Miller
    • Wes Tharp

    PPANI +50 Bar

    +50 Gold Bars are earned by existing PPANI Fellows who continue their dedication of time and energy through service to the PPANI community.

    • Maria Heineman

    PPANI Scholarships

    This year we were very proud to award two scholarships to deserving members of the PPANI community.  

    The Jennifer Buckman Scholarhip  was awarded to Danielle Yurik, and includes $800 toward tuition at a PPA regional school to help further her career and education as a professional photographer.

    The GLIP Scholarship was awarded to Cheryl Callahan, and includes full tuition to the Great Lakes Institute of Photography in Bay City, Michigan.

    Rookie of the Year

    Ragu Musty earned this award, which goes to the member who entered print competition for the first time in 2025 and achieved the highest 4-image average score for the year compared with other first time entrants.

    Highest Scoring Print

    • 1st Place - Michael Novo
    • 2nd Place - Rhonda Johnson
    • 3rd Place (tie) - Laura Meyer / Megan Drane

    President’s Award

    Awarded to the members who earned the most merits in 2025 PPANI Image Competitions.

    • 1st Place - 12 merit images / Megan Drane
    • 2nd Place - 11 merit images / Jerry Alt
    • 3rd Place - 9 merit images / Michael Lee

    Orlin Kohli Award

    Awarded to members who earned the most cumulative points in 2025 PPANI Image Competitions.

    • 1st Place - 1315 points / Megan Drane
    • 2nd Place - 1293 points / Jerry Alt
    • 3rd Place - 1280 points / Michael Lee

    PPANI Service Awards

    The Bruce Van Pelt Service Award recognizes the outstanding commitment and contributions of an individual member of our community and was presented to Dave Fulghum for his tireless work as a board member and his support of PPANI.
    The Kerri Weiss Acts of Love Service Award recognizes a member whose mission is to better the world through their gift of photography. The recipient shows a personal mission and drive to help others, is an upstanding member of the community, and exemplifies their connection to a cause through their work.  This year’s awardee was Rhonda Johnson due to her work with Now I Lay Me Down To Sleep, providing meaningful portraits to parents and loved ones who have endured the loss of a newborn child.

    PPANI 2026 Board of Directors

    We also took the opportunity to introduce our dedicated Board of Directors for 2026!  Photograph by the super talented Maureen Miller (https://www.maureentmillerphotography.com).

    Check out more fun photos below!


  • 15 Dec 2025 6:17 PM | Carol DeAnda (Administrator)

    We are proud to announce our 2026 lineup of speakers to PPANI! Take advantage of our all-inclusive package available to members only until 2/11/2026.

    Click Here to Sign Up


  • 14 Dec 2025 4:39 AM | Michael Lee (Administrator)

    A Hill I Will Gladly Die On
    by Maureen Miller / www.maureentmillerphotography.com

    Story Time

    Recently I was chatting with a long-time client, someone whose family, kids, and wedding I photographed.  She mentioned that for her anniversary each year, she and her husband pull out their wedding album and reminisce.  (Love this!)

    Then she said, “I never did get the digitals from my wedding. Could I still get those?”

    My soul momentarily left my body.

    As I mentally rummaged through storage drives wondering if I still had those files, it hit me:  Her wedding was in 1999.  I used film.

    I gently replied, “I’m pretty sure I photographed your wedding on film."  She nodded and said, “Right, but can’t I still get the digitals?”

    We sorted it out. A friend married in 2007 told her she should have the files, which sparked the FOMO. We talked about scanning, but she didn’t really need it. She already had prints and an album. All good!

    That moment, and many similar ones, remind me how rapidly and impactfully the photo industry has changed over the years. But for me one thing hasn’t changed, the power of a printed photograph.

    Then & Now

    Photography has morphed from silver halide, paper, and chemicals into bits, pixels, gamuts, and screens. If in “the late-1980-somethings” someone told me that image-making would involve photons, radio waves, and pocket-sized computers that also make phone calls…I would ask them if they needed to lie down. 

    Technology is amazing—and a little terrifying. And it changes constantly.

    The industry is always pivoting. One thing, at least for me, that has not changed is the importance of printing images. The physical finished product is a photograph. I am a photographer. Which is why I am, admittedly, more than a little adamant about delivering finished printed products to clients.

    I print as less of a tradition, and more as an essential part of preserving a family’s story. 

    The Truth about Printing

    The desire for digitals is unquenchable. For years, clients treated digital files like the modern version of negatives—freedom and ownership in one neat folder. And yes, sometimes it’s simply a way to avoid investing more with the photographer.

    But now something new is happening:  People want the digitals . . . and only the digitals.

    After working with two pro labs for a decade, I’ve seen a steady decline in both pros and consumers printing photos. Many fall mini sessions result in holiday cards - and that’s it. A treasured memory that will end up in the recycling bin after December 31st. 

    The digital file seems to satisfy people because over the past few decades our relationship with photography and imagery has changed. Photos are instant and infinite. Everyone is a photographer, and images flood our phones and social feeds daily. That constant access, however, often comes at the expense of images losing their value, their impact, their importance. 

    In a sea of snapshots, images can feel less significant, and less permanent. While printing all the images we currently have access to is nonsense, curating the ones that bring you joy and printing them is a gift to your future self. Printed photos help to continue the physical preservation of our memories. 

    Back It Up to The Wall

    Today, with the ease of digital sharing, printing sometimes feels optional, even outdated, and it gets forgotten. I like to remind people that it’s more important than they realize.

    When talking with clients about any type of portrait I ask, where are these images going to live? Yes, I know they’re going to be on screens and phones,  but where is their permanent home? Where are the hard copies, the printed images, going to be displayed? This opens up an opportunity for discussion that can go in a variety of different ways.

    Of course I hear things like:

    • ‘I’m not sure what to do with prints” - I can help with that. 
    • “I don’t know where I’d hang a wall print.” - I can show you. 
    • “We don’t really have any walls/wall space.” - What’s it like living in a tent?  Kidding - What about an album?
    • “I just want the digitals" - Wanna hear something scary? I’ll get to that…

    Digitals are great, fast, fun, and versatile. If your clients are creating multiple backups, using secure cloud storage, and are fastidiously keeping a catalog of their family’s most precious moments, great! But, I’m going to gamble that they're not all doing that. And even if they are…

    Here’s The Scary Part

    Data isn’t tangible, and here's why that matters.

    There is a CBS Sunday Morning interview done by Mo Rocca with Vint Cerf, that has lived rent free in my brain since I first watched it in 2018. In the interview, Cerf, considered one of the “fathers of the internet”, talks about the term The Digital Dark Age. A term that describes a time when digital files like photos, documents, and videos become inaccessible, not because they’re lost, but because they can’t be read.

    He warned that future generations might look back and find little trace of our lives because we relied so heavily on formats that didn’t last. Software becomes outdated, file formats change, and the devices we use today won’t always exist.

    Think about floppy disks, CDs, even USB drives. The information on them might still be intact, but many modern computers don’t have the ports to read them. 

    Everytime I watch this video I fall more in love with prints, especially at the 4:07 minute mark.

    We Are Historians

    For generations, photography has been about more than simply documenting a moment. It’s been aboutpreserving history. Because it was the only way, those visual memories lived on as printed photographs, displayed in frames, in albums or hung on the walls of family homes. These printed photographs are a window to the past.

    One of my most treasured possessions are old photographs of my family, my ancestors. I have professional photographic prints of my grand patents, great-grandparents, and my great-great-grandparents. Untethered from technology, it’s extraordinary to hold something that is over 125 years old, that I am personally connected to. 

    Seeing these humans, what they looked like, what they wore and the environments they were photographed in, is magical. Of course, making time stand still is a photographer's super power, but how will our future see us?

    It’s Hard to Sell The Future

    I say this to clients and anyone who will listen to me ramble on about photography. Preserving the best, the most impactful, and most meaningful images in print, for you, your family, and the next generation, is something that I will never shut up about. 

    I’ll get off my soap box in a moment.

    My father passed away a little under a year ago. While preparing for the celebration of life, my mom asked me, “Should we take thepicture?” The picture was the last family portrait we did on vacation in 2022. 

    We took the framed 20x24 off the wall and displayed it on an easel at the event. 

    During the celebration, I was told countless times how great the portrait was. Yet, it brought so many guests to tears. People got pretty emotional often, not because the image made them miss dad, but because they didn’t have something like that with their own families. 

    And as one woman told me, “I’d love something like this, but it’s too late for us.” 

    Print the d@mn picture. Put it on display without electricity, modems, passwords, and screens, and enjoy the history of you.


  • 24 Oct 2025 8:37 PM | Maria Heineman (Administrator)

    When Your Client Steps Into Your Space- Or a Pushy Horse Looking for Cookies

    Maria Heineman, M.Photog.Cr., CPP / Maria Christine Photography


    My horse tried to kill me.

    Ok. Perhaps that’s an exaggeration, but he became dangerous at a particular moment. He got overly excited about something and gave me a good rope burn while I was trying to maintain control.

    After a painful heart to heart with my trainer, I realized it wasn’t his fault. It was mine. I wanted to be his friend and allowed him to push my boundaries because he was just so cute about it. It started with just a gentle nudging into my space, looking for a cookie from my pocket. For a horse, stepping into your space is a sign of disrespect—or more accurately, a sign they think they’re in charge. I didn’t correct this behavior because to me, it wasn’t aggressive. He just wanted my attention.

    But soon, this turned into him calling the shots. While we were walking, it was where he wanted to go—not where I was leading him. His attention was floating elsewhere instead of on me. I was no longer the leader.

    And here’s the thing: when a horse doesn't see you as the leader, it’s not just a training issue—it becomes a safety issue. For both of you. A horse that doesn’t respect boundaries can accidentally step on you, knock you over, or bolt when you’re not ready. What starts as cute quickly becomes chaotic. Clear boundaries in horsemanship aren’t about dominance—they’re about mutual safety, trust, and effective communication.

    So, why am I telling you about my horse issues? (Other than that I will take every possibility that I can to talk about the big, adorable lug)

    Because something similar can happen in creative work.

    When we don’t set clear boundaries—whether with horses, people, or clients—we create space for confusion. And once it’s unclear who’s leading the session, things can veer off track quickly.


    The Cookie Nudges in the Photography Arena

    At first, it looks innocent:

    “Can I just get the RAWs?” (Even when they don’t know what that means)

    “We’re just running 15 minutes behind—can we still get all the shots?”

    “Oh, I brought my cousin and her kids too. Can we grab a few of them while we're at it?”

    “Can you Photoshop this pimple? And also my arms? And maybe move that tree?”

    None of these requests are inherently bad. Just like my horse gently nudging my pocket, they often come from a place of excitement, curiosity, or not knowing what’s involved behind the scenes. But when you accommodate these requests repeatedly without clear communication, you may unintentionally shift the dynamic. You’re teaching that the session is open-ended—and before you know it, you’re the one being dragged around the arena, camera in hand, wondering how you lost control


    The Cost of Letting Go of the Lead

    Letting a horse lead doesn’t just make training harder—it becomes a safety issue. And in business, it becomes a burnout issue.

    You find yourself:

    • Working double the hours you’re being paid for.

    • Editing late into the night because someone “needs it by tomorrow.”

    • Delivering 75 final images when the contract says 30.

    • Saying yes when you meant no, over and over again.

    It’s rarely intentional on anyone’s part. Most of the time, people are just doing what they’ve come to expect—or what no one’s told them isn’t standard. They’re not trying to take over. They’re responding to how you’ve set the stage.

    Reclaiming the Lead Rope

    So how do you take the lead again?

    You correct the dynamic early—gently, but clearly.

    • Have clear expectations regarding your process and delivery, and stick to them

    • Be specific about editing limits and what is (and isn't) included.

    • Charge for additional time, edits, or people—no guilt.

    • Don’t hand over RAW files unless it’s part of your package (with proper licensing).

    • Set communication boundaries—your business hours are not 24/7.


    When my horse learns I’ll quietly step aside every time he moves into my space, he assumes that space is his. But when I stand my ground—when I gently ask for his attention, guide his movement, and create consistency—he relaxes. He listens. He respects the boundary, and we work as partners again.

    Clients are the same. They benefit from clarity. When you define the boundaries of your work with kindness and consistency, they’re far more likely to respect your role—and the creative process.

    And here's the bonus:clear expectations don’t just protect you. They serve your client.When everyone understands the process, the limits, and what to expect, your clients get a smoother experience, better results, and no awkward surprises. Just like a horse relaxes when it knows who's leading, clients feel more confident and taken care of when the boundaries are visible and fair.


    Boundaries Aren’t Harsh. They’re Humane.

    They protect your creativity.
    They protect your time.
    They protect your relationship with your clients.
    They protect everyone’s experience.

    And if you’re lucky, they’ll keep you from being metaphorically trampled by someone who just wanted a cookie.


     




  • 30 Sep 2025 11:59 AM | Michael Lee (Administrator)

    by Becka Mckiness / Composed and Exposed Photography

    Burnout in the photography industry is more common than we like to admit, and it doesn’t just affect your creativity. It impacts your business, your relationships, and your well-being.

    At PPANI, we believe in supporting photographers beyond the frame—and that means acknowledging the mental and emotional toll that can come with the job. Whether you're in your first year or your fifteenth, here’s what to know about burnout—and how to navigate it.

    What Burnout Looks Like in Our Industry

    Burnout doesn’t always announce itself loudly. Sometimes, it’s subtle:

    • Feeling unmotivated before shoots

    • Dreading editing (even your favorite sessions)

    • Struggling to market or respond to emails

    • Losing joy in personal projects

    • Constant comparison or self-doubt

    Sound familiar? You’re not alone.

    Why Photographers Are Especially Prone

    Photography isn’t just technical—it’s personal. We're creative problem-solvers, client managers, marketers, editors, and small business owners. That kind of emotional and physical load, often carried alone, can lead to serious exhaustion.

    Common burnout triggers:

    • Unrealistic expectations (hello, Instagram perfection)

    • Busy seasons with no breaks

    • Lack of boundaries with clients

    • Financial pressure and pricing struggles

    • Isolation in solo business models

    What’s Helped Me—and Might Help You Too

    As someone who's been through it, here are a few things that truly made a difference in how I cope with stress and reconnect with joy:

    Get Outside and Away from Screens
    There’s something healing about being in nature. A simple walk, especially without my phone, gives me space to think, breathe, and reset. The more screen time we have, the more important it is to intentionally unplug.

    Make Time for Real Connection
    Photography can be an isolating career. That's why making time for social connection is so important. Quarterly meetups, workshops, and even casual coffee chats with fellow photographers have helped me stay grounded and socially supported—especially during busy or difficult seasons.

    You Can't Pour from an Empty Cup
    Taking care of others—your clients, your family, your community—starts with taking care of yourself. That means making space for rest, joy, movement, meals, and whatever fills you back up. Self-care isn’t selfish—it’s strategic.

    5 Ways to Protect Your Passion and Your Sanity

    1. Set Boundaries (And Keep Them)
    Establish work hours, editing deadlines, and communication limits—and stick to them. You are allowed to say no, even to "just one more" shoot.

    2. Reconnect with Your Why
    Revisit the photos that made you fall in love with photography. Consider a passion project that’s just for you—no algorithms, no clients, just curiosity.

    3. Outsource Where You Can
    Editing, bookkeeping, social media—offloading even one task can bring immense relief. Burnout often comes from doing everything yourself.

    4. Build Community, Not Competition
    Isolation fuels burnout. Join a PPANI event, connect with other members, ask questions, vent frustrations, or find a mentor. You’re not in this alone.

    5. Take Actual Time Off
    A full day with your phone off and your camera packed away is not selfish—it’s necessary.

    Let’s Talk About It

    If you’re feeling burnout creep in, talk to a fellow photographer. Attend a PPANI meeting. Reach out to a board member. Sometimes the simple act of saying "I’m overwhelmed" can be the first step back to joy.

    Photography is a beautiful career—but only if you’re still in the picture.

    What helps you cope with burnout?
    Share your thoughts in the PPANI Facebook group or start a conversation at our next monthly meeting. Let’s keep lifting each other up—both behind the lens and beyond it.


  • 10 Sep 2025 10:46 AM | Michael Lee (Administrator)

    Don’t Just Sell Images—Sell an Experience

    by Wesley F. Tharp, M. Photog., CPP / Website: https://www.pixalongtheway.com/ 

    I’ve always been naturally interactive with my senior clients—outgoing, conversational, and eager to connect. But it didn’t really hit me that this was something special until I was photographing a high school senior football player on his home field. We were well into the session—laughing, making jokes, and moving from the weight room to the field—when I noticed another player standing quietly in the end zone, getting his portraits taken by another local photographer. Out of respect, we quieted down to avoid being a distraction. But when our chatter stopped, I realized something: there was no sound at all coming from the other session. Just the photographer saying, “Turn this way… okay, now look over there…”

    No laughter. No real interaction. The player’s body language said it all—bored, stiff, checked out. I can’t be sure, but I’d bet good money his demeanor wouldn’t have changed much if he were headed in for a root canal over spring break.

    Here’s the thing: photography isn’t exactly thrilling for many high school seniors—especially the guys. Many don’t know what they want from the shoot, and frankly, a lot of them don’t care. They’re just there because Mom wants pictures.

    That’s where we as photographers come in.

    As photographers, our job isn’t just to deliver great images that tell their story-it’s to give them a great experience. I always say, twenty years from now, when they’re dusting off those prints, they should remember what a great day it was.They may not remember you, but they should remember how it felt.

    Why the Experience Matters

    I’m passionate about this because sometimes, we’re it. We might be the only safe, positive, one-on-one interaction a teen gets during a stressful time. Let's be real: face-to-face communication is declining in the smartphone age, and rates of depression and anxiety among teens are climbing.I once read a powerful reminder:

    "Kids have everyone talking to them—parents, teachers, coaches, counselors, bosses, friends. But we, as photographers, can actually listen to them."

    That stuck with me. On more than one occasion, a parent has reached out afterward to say the photo session was exactly what their child needed during a difficult time.

    So how do we create that kind of experience? Here are a few things we do to enhance the experience:

    Ideas for Upping the Experience

    1. Make the Studio Feel Like Home

    When clients arrive, tell them to make themselves at home—and mean it. Our studio isn’t a museum. Let them drop their bag wherever, chill in the dressing room like it’s their bedroom, and check out props and furniture. Let them feel like the space is theirs.

    2. Partnership Over Dictatorship

    Make it clear from the start that their ideas matter just as much as yours. If they have a creative idea—even a silly one—encourage it! Tweak and guide as needed, but let them own part of the process. Don’t pressure them for ideas, but always be open to them.

    3. Don’t Talk About Yourself—Make Them the Star

    This is their day. Save your “back in my day” stories for your buddies. These kids don’t care if you were first-chair saxophone or threw a football over the mountains in ’82. Be relatable, be real—but remember: the spotlight is theirs.

    4. Ask About Their Favorite Snacks and Drinks

    A small gesture that makes a big impact. When they walk in and see their favorite snack or drink waiting, it instantly sets the tone. It says, I see you. I thought about you before you got here.

    5. Ask About Their Music

    Music has power. Ask what they like ahead of time and create a playlist. Play it during the session to help them loosen up and be themselves. (Tip: Ask for a few artists in case some of it’s not family-friendly.)

    6. One Session a Day

    Don’t stack clients back-to-back. Each senior should feel like they’re the priority, not just one in a long line of appointments. In addition to this, your energy will be up and fresh for each client. If you are worn out from a long day, it will impact their experience.

    7. Show the Back of the Camera

    Let them see how awesome they look early in the shoot. It builds trust and excitement—for both the teen and the parents.

    8. Show Up for Their Events

    This one’s big and may not be practical for all photographers. I go to their games, concerts, matches—whenever I can. Itshows them (and their parents) that you see them as more than a client or a job. I’ve captured moments at events—milestones, big wins, even a dad getting tossed from a basketball game— that are priceless and totally unrepeatable. That’s how you build relationships that last.

    So ask yourself:

    • What will your senior clients remember when they pull out those photos twenty years from now?
    • Will it just be a portrait?
    • Or will it be the day they felt seen, celebrated, and worth it?
    • Don’t just sell images.

    Sell the experience.

    -Wesley F. Tharp, M. Photog., CPP

  • 16 Aug 2025 4:19 PM | Michael Lee (Administrator)

    What if we merged the impact of live-action sports photography with the emotional depth and premium value of fine-art portraiture?

    About me: Hi! I’m Ragu, an international award winner and live-action sports photographer.I have an engineering background and spent a decade in disruptive tech startups before discovering photography’s impact on our communities. I tried portraits, weddings, and events… then found my calling: crafting legacy artwork for youth athletes.

    For years, live-action youth sports photography has carried a reputation: high volume, low reward. Dozens of athletes, thousands of images, and a sales model built on low-cost digitals. But I began wondering—could that model be rebuilt? Could we take the documentary truth of real games, keep the energy and authenticity of peak moments, and then present those images with the same care, curation, and storytelling we use for portraits and weddings?

    If that were possible, we could disrupt the entire sports photography industry.

    I’ve spent the last year running that experiment with youth athletes, refining the process, and watching families react in ways I’ve never seen before. See it for yourself: https://youtu.be/boSo1xgJBfw

    What I learned reshaped how I see this genre—and it might do the same for you. Here are five reasons I believe this is worth exploring:

    1) The Numbers Are Too Big to Ignore

    • Massive spending: Parents of youth athletes invest $40B annually—double the NFL’s revenue (Project Play, 2025; Aspen Institute, 2025).

    • Premium segment:Over 60 million U.S. children play organized sports and elite families spend $12,000+ per child annually (American Academy of Pediatrics, 2024. USA Today, 2025).

    • Time-sensitive market: 70% of youth athletes quit by age 13—urgency drives demand. Only 6% continue to college and less than 1% go pro (American Academy of Pediatrics, 2024).

    2) The Field Is Wide Open

    Few photographers specialize in live-action youth sports, and formal education on the craft is scarce. At many events, there’s no photographer at all—just parents on the sidelines trying to capture memories while also watching the game.

    • Minimal competition: Fewer than 10% of photographers specialize in sports, making it easier to stand out and command premium pricing (Aftershoot, 2024).

    • Educational gap: Only 5 of 142 Imaging USA 2026 classes mention sports—none on live-action. Virtually no education exists for live-action among mainstream professional channels. Photographers who invest in these skills can own this niche and become go-to experts.

    Entering now lets us pioneer new standards and deliver experiences clients didn’t know were possible. Watch these parents share their experience when receiving fine art products and express their hunger for more https://www.youtube.com/shorts/nkoVMxS0jDc

    3) The Economics Actually Work

    Most photography genres serve one client at a time. Sports flips that. A single match can put us in front of dozens of families in under two hours—more during multi-day tournaments. When we capture decisive moments efficiently and present them well, our revenue per hour (and the number of people we serve) can outpace typical one-to-one sessions.

    PLUS it’s contagious! When one athlete gets artwork that turns heads, word spreads—to teammates, friends in other sports, and even neighboring schools. Demand spreads like wildfire.

    This niche allows us to serve more families, maximize shooting hours, and create greater impact—for clients and our businesses.


    4) Families Want Art, Not Digital Dumps

    The industry trained parents to expect instant digitals and massive galleries, but that approach rarely leads to the emotional connection—or the long-term value—these moments deserve. When we present a carefully curated, athlete-focused set and guide families through what’s possible, everything changes. Families who lead by asking for digitals often find themselves drawn to wall art, albums, and tangible pieces once they feel the story.

    This is where In Person Sales (IPS) becomes a natural fit. IPS is about more than simplyshowing images—it’s a white-glove service built on expertise, vision, and collaboration. We bring their memories to life through room visualizations, sample designs, and mock layouts that reveal how these moments would look in their homes. We ask thoughtful questions to uncover what matters most to them, help them choose the images that tell the strongest story, and guide them toward pieces that are both beautiful and deeply personal. 

    Families often thank us for making the process easy and inspiring, turning what could be an overwhelming decision into an experience that’s exciting, meaningful, and unforgettable. 

    5) The Meaning Is Real (and Rare)

    This work validates kids in a way they remember. Seeing yourself mid-air—sharp and fearless—changes how you hold that season, and yourself. For parents, it condenses years of early mornings and quiet grit into a piece that speaks up from the wall.

    In a culture where hero treatment is usually reserved for professionals, giving everyday families that same dignity feels radical (and rewarding).

    Watch Steven’s first look at his art book—it plays like a comic where he’s the hero: https://www.youtube.com/watch?v=xG_D_7hCy1I

    Next Steps — Turning Inspiration Into Action

    The beauty of dabbling in something new is that it doesn’t require abandoning our current work. We can photograph a single game, build a small curated set, and share it with the families involved. From there, relationships grow, referrals spread, and opportunities multiply across teams, clubs, and schools.

    The important part is to step onto the field—literally. There is a vast, underserved market waiting for photographers who can see these moments for what they are: once-in-a-lifetime chapters of a young athlete’s story. The market is ready. The families are ready. Are we?

    RAGU


  • 2 Jul 2025 4:58 AM | Michael Lee (Administrator)

    Step Into the Spotlight: Why Photographers Need Brand Photography, Too

    by Osiris Cote | osiriscote.com

    You know the drill: clients want to see themselves in the best light. That’s why they hire you, not just for beautiful photos, but for how you help them feel during the process. 

    So here’s the question: when’s the last time you stepped into that spotlight yourself?

    As photographers, we’re used to being behind the scenes. But in today’s market, your clients are booking you, not just your work. They crave authenticity and that’s where brand photography comes in. 

    This article, by Chicago Brand Photographer Osiris Cote, is your permission slip (and gentle nudge) to make yourself visible and start marketing your business with the same intention you bring to every client session.

    You’re Part of What People Are Buying

    Let’s be honest: in a saturated market, pretty pictures aren’t cutting it anymore. 

    Personality is. People want to know who they’re hiring. Are you fun and bubbly? Calm and directive? The kind of photographer who brings coffee to a session? Or climbs a ladder to get the shot? 

    Your website and Instagram can only tell part of that story. Brand photography brings the rest of it to life. 

    When your audience can see you–your face, your expressions, your style–it builds trust before they ever hit “inquire.”

    Brand Photos Are More Than Headshots

    Let’s bust the myth: brand photography isn’t just a studio headshot and a nice blazer. 

    Great brand photos show you in action, whether that’s you photographing clients, setting up lighting, editing in a coffee shop, or laughing with your team. They tell the story of what it feels like to work with you. 

    And when you’re intentional with them, these photos become the cornerstone of your entire marketing strategy: 

    • Website hero banners
    • Instagram posts and reels
    • About page visuals
    • Proposals and pricing guides
    • Press feature and speaking gigs

    It's not about having “nice” photos. It’s about showing up like the pro you are. 

    Want More Bookings? Build More Trust

    Clients are looking for someone they connect with. When you’re visible, you feel familiar. 

    And when you feel familiar, you become easier to trust…and easier to hire. 

    This doesn’t just apply to personal brand photographers. Wedding, senior, newborn, family—all of us are marketing to people who are ultimately choosing a person, not just a portfolio.

    And here’s the kicker: being in front of the camera makes you a better photographer. You’ll better understand how clients feel, empathize more, pose more naturally, and lead with more confidence.


    How to Know It’s Time for a Brand Sesh

    It might be time to book your own session if: 

    • Your current photos don’t reflect your vibe or growth
    • You’ve shifted your services, audience, or prices
    • You avoid posting because you don’t love your visuals

    If any of that hits, a brand session could be the fresh start your business needs.

    You Are the Brand, So Show Up Like It

    Here’s the truth: the most successful photographers aren’t just sharing their work. They’re sharing themselves.

    Brand photography is an investment in your reputation, your client relationships, and your visibility. It’s not about vanity, it’s about showing up like a business owner.

    If you’ve been waiting for a sign to step in front of the camera…this is it.

    Pro Tip: Connect with a fellow PPANI member and swap sessions. It’s a great way to build your brand AND your community.

    Osiris Cote

  • 5 Jun 2025 6:24 AM | Michael Lee (Administrator)

    Why Every Professional Photographer Needs Both Equipment and Liability Insurance

    …and a story about what happens when you don’t have it

    by Laura Meyer

    As photographers, we invest so much more than just time—we pour our hearts, energy, and savings into our craft. We plan our sessions meticulously, invest in quality gear, and do everything we can to give our clients an unforgettable experience. But sometimes, even when we do everything “right,” life throws us a curveball.

    If you’re running a photography business, having both equipment insurance and liability insurance isn’t just a good idea—it’s essential.

    I learned that the hard way.

    My Story: The Day I Almost Gave It All Up 

    It was my second official year in business, and I was finally gaining traction. After a session, I valet parked my car to meet up with another photographer for what I thought would be a great networking opportunity. But when I returned to my car, my heart sank: my entire camera bag had been stolen from the trunk. My car windows were smashed, and though my gear wasn’t fancy at the time it was everything I had.

    I didn’t have insurance.

    I remember sitting in my car, stunned. Not only was my gear gone, but so were the memory cards holding all the images from that day’s engagement session. I felt sick. I thought about quitting—walking away from photography and going back to my day job.

    Thankfully, my family stepped in and lent me enough money to buy a new bag, a camera body, a mid-range 24-70 lens, and a speedlight. I rented what I couldn’t afford to replace, just to keep going. And the couple—bless them—they were kind, understanding, and agreed to reshoot. Miraculously, the second session turned out even better than the first.

    But I will never forget that feeling of powerlessness, embarrassment, and fear. And I never want to feel it again. That was the moment I promised myself I would never go uninsured again.

    Why You Need Equipment Insurance

    Camera bodies, lenses, lights, and accessories add up quickly—and most homeowners or renters insurance won’t cover them if they’re used for business.

    Equipment insurance:

    ·  Covers theft (like what happened to me)

    ·  Helps with accidental damage during sessions

    ·  Can cover loss during travel or natural disasters

    Whether your gear gets knocked into a lake or disappears during a wedding, this coverage can help you recover without going into debt or pausing your business.

    Why You Need Liability Insurance

    Even when we do everything right, accidents happen. A client trips over your light stand. A child gets hurt on a prop. A venue requires proof of insurance to let you shoot there.

    Liability insurance:

    ·  Covers injuries or property damage that happen during a session

    ·  Pays for legal and medical expenses if needed

    ·  Helps protect your reputation and keep you working confidently

    Some policies also offer Errors & Omissions Insurance, which can help in situations where client expectations aren’t met or files are lost. (That kind of coverage might have helped with those stolen images.)

    Don’t Learn the Hard Way

    Whether you're just starting or several years in, I cannot stress enough how important it is to be protected. That one experience could have ended my career—but instead, it became the push I needed to run my business like a business.

    Having insurance doesn’t just protect your gear. It protects your peace of mind, your clients, and your future. It tells the world—and yourself—that you're serious about what you do.

    And trust me, if you're in this for the long haul, insurance is one investment you will never regret.


  • 29 May 2025 11:24 AM | Carrie White (Administrator)

    Getting Started with Photography: The Fundamentals Every New Photographer Should Know

    By: Carrie White | Carrie White Photography LLC

    If you're just getting into photography, welcome to one of the most rewarding creative journeys you can take. Photography is a powerful way to tell stories, capture memories, and express your unique perspective of the world. But with all the settings, terms, and techniques, it can feel overwhelming at first. This guide from Carrie White Photography will walk you through the essential photography concepts to help you begin shooting with confidence and creativity.


    Understanding Exposure: The Exposure Triangle

    At the core of every great photograph is exposure—how much light reaches your camera sensor. The exposure triangle is made up of three key settings: ISO, aperture, and shutter speed. Together, they work in harmony to control the brightness and visual style of your images.

    ISO - refers to your camera sensor's sensitivity to light. A lower ISO, like 100 or 200, is ideal for bright conditions and produces the cleanest images or images with low pixel grain, often called “noise”. Higher ISO settings, such as 800 or above, are better for low-light environments, though they can introduce grain or that pesky "noise" into your images.

    Aperture - controls how much light enters through your lens and also affects depth of field, or how much of your image is in focus. A wide aperture (such as f/2.8) allows more light in and creates a soft, blurred background—perfect for portraits. A narrower aperture (like f/11 or f/16) lets in less light but keeps more of the scene in focus, making it ideal for landscapes.


    Shutter speed - determines how long your sensor is exposed to light. A fast shutter speed, like 1/500 of a second, freezes action—great for sports or wildlife. A slow shutter speed, like 1/10 of a second or longer, can capture motion blur or light trails and is useful for night photography or creative effects.

      

    Balancing these three settings is essential to achieving a properly exposed and visually interesting photo. As you gain experience, adjusting them will become second nature and open a smorgasbord of creativity in your pictures.



    Getting Familiar with Your Camera Settings

    Modern cameras offer a variety of shooting modes designed to give photographers more or less control depending on their skill level and shooting conditions. Understanding these modes will help you gradually transition from fully automatic shooting to manual control – manual control is where you can start adding your “taste” to what you create.

    The Auto mode lets the camera make all the decisions for you—aperture, shutter speed, ISO, and even flash. It’s convenient for quick snapshots, but it limits your creative control. Program mode, often marked as "P," allows you to set some options like ISO and white balance while the camera handles the exposure. It’s a nice step up from Auto without being overwhelming.


    Shutter Priority mode, labeled "S" or "Tv" on some cameras, lets you control the shutter speed while the camera selects the appropriate aperture. This mode is especially helpful when photographing movement. Aperture Priority mode, marked as "A" or "Av," gives you control over the aperture while the camera picks the correct shutter speed, which is perfect when depth of field is your priority. Finally, Manual mode, or "M," allows you to control every setting—ISO, aperture, and shutter speed. This mode offers the most creative freedom and is favored by advanced photographers.

    Lighting Fundamentals

    Light is one of the most important aspects of photography, and learning how to work with it will significantly improve your images. There are two primary types of light: natural and artificial.

    Natural light includes sunlight, shade, and ambient daylight, and it often results in beautiful, authentic-looking photos. The quality of natural light changes throughout the day; many photographers prefer shooting during the “golden hour,” shortly after sunrise or before sunset, when the light is soft and warm. On the other hand, artificial light comes from sources like flash units, LED panels, or studio lights. It provides consistency and control, making it especially useful for indoor or product photography.

    You can also enhance your photos by using available light creatively. For example, ambient light from street lamps or candles can add mood and atmosphere. Reflected light, such as bouncing sunlight off a white wall, concrete sidewalk or using a reflector, can fill in shadows and create balanced illumination. Learning to observe and shape light is a fundamental skill that will elevate your photography.

    Composition and Framing

    Beyond technical settings, how you frame and compose your image plays a huge role in how compelling your photo will be. One of the most well-known composition techniques is the rule of thirds. Imagine dividing your image into a 3x3 grid; placing key elements along these lines or their intersections often creates a more balanced and visually appealing photo.

     

    Leading lines are another effective way to guide the viewer’s eye toward your subject. Roads, fences, or even shadows can act as visual pathways. Symmetry, where both sides of an image mirror each other, can create a strong sense of harmony and order, often found in architecture and reflections.


    There are many other composition techniques worth exploring. Filling the frame with your subject can eliminate distractions and draw attention to details. Balancing elements within the frame helps to prevent one side from feeling too heavy or cluttered. Repeating patterns can create rhythm and visual interest, while using negative space—leaving part of the frame empty—can isolate and emphasize your subject. Framing your subject with natural or architectural elements, like windows or tree branches, can add depth and focus to your composition.

    Final Thoughts

    Photography is both an art and a science. While mastering camera settings and lighting is important, don’t be afraid to experiment, make mistakes, and develop your own style. As you practice, these foundational skills will become second nature, and your ability to capture meaningful, eye-catching images will grow. So, grab your camera, explore your surroundings, and start capturing the world as only you can see it.

    If you’re unsure where to start, you can schedule a beginner’s mentoring session with a member of PPANI to get hands-on help with your gear and settings. 

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