Business of Headshots

1. Introduction

• Overview of Working Conferences & Corporate Photography

• About Laura

2. Experience & Services

• Event Photography

• Headshot Booths

• Team Headshots

• Corporate "Stock" Photography

3. Practice Shoot: Headshot Booth

• Hands-on experience with headshot photography

• Setting up lighting and backdrops

• Directing and posing clients

• Reviewing and improving results

4. Marketing & Connecting

• How to Meet the Right People

• Key Networking Channels:

  • Convention Bureaus (CVB)

  • Destination Management Companies (DMCs)

  • Hotel Event Staff

  • Marketing Directors

  • Web Designers

  • Corporate Event Planners

  • Recruiters

  • Company Events Managers

  • BNI & Chambers

  • Co-working Spaces

  • Referrals & Networking Strategies

5. Leveraging LinkedIn

• P-E-C Framework

• Strategies for Engagement & Connection

• Profile Optimization & Endorsements

6. When to Work for Cheap or Free

• Rare Circumstances & Project Belief

• Networking & Business Growth Considerations

• Sponsorship Opportunities

• Terms & Contracts

7. Relationship Building

• Making Connections & Nurturing Relationships

• Importance of Time & Patience

8. Essential Business Documents

• COI, W9, NDAs & Other Standard Documents

9. Winning Business & RFPs

• Strategies to Stand Out

• Building a Memorable Presence

10. Getting Rehired: Common Sense Tips

• Professionalism & Punctuality

• Effective Communication

• Exceeding Client Expectations

11. Mini Practice: Event Photography

• Capturing live moments in a dynamic setting

• Adjusting camera settings on the fly

• Working with different lighting conditions

• Engaging with event attendees for candid shots

12. Mindset & Motivation

• Setting & Focusing on Big Goals

• Practice Goal Setting & Visualization

• Overcoming Barriers (Imposter Syndrome, Fear, etc.)

13. Resources & Tools

• Useful Links & Business Tools

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Laura's Bio:

I’m Laura Kinser, a professional photographer based in Salt Lake City with a studio in Murray, Utah. I specialize in corporate headshots, personal branding, headshot booths, and event photography, helping local businesses and individuals connect with their audiences and attract their ideal clients. I also help other photographers grow in their business and have more confidence. If I’m not traveling for work, I love spending quality time with my family and creating memories that inspire my work.

https://kinserstudios.com/