Think Like a CEO: Know Thyself and Master Your Business

Its time to take control of your business and start making decisions that put you on the path to success.  As a small business owner, you are always told, "You need to think like a CEO".  But what does that really mean?  How does one simply "start thinking like a CEO"?  It's more than just thinking strategically.  It's about putting the business structure, mission statements, vision, metrics, and process improvement in place to work toward business and personal success.  Using the lessons learned working with and for, CEOs for over 20 years, Travis will discuss the CEO mindset demonstrating it through easy-to-understand stories and principles.  As part of this journey, Travis will break down the steps necessary to convert your business into a "CEO mindset" helping position your organization to achieve your goals. 

In this class Travis will:

1. Define the CEO mindset and explain why it is important to all small business owners.

2. Discuss how CEOs make decisions and their thought process.

3. Go through the process of restructuring the basic business models and principles to allow photographers to take control of their business.

Pricing to Sell and Closing the Sale

Let's talk about breaking into our sales era!  The small business owner has to be a master of all trades and mastering the art of in person sales is easier than we give ourselves credit.  When your branding, collections, pricing, and customer experience come together sales will close themselves.  This is the same process used by your favorite companies, and it's now your turn to harness these strategies and create your selling machine!  Using the lessons learned working with and for Fortune five hundred companies and sales executives, for over 20 years, Travis will discuss how "pricing", "collections" and "sales" aren't "dirty words" but rather the keys necessary to grow your business

Join Travis and scratch the surface on:

1. Understanding the basics of pricing and value aligning pricing with your business goals

2. Sales life cycle and funnel and how collection, pricing, and closing sales are interconnected

3. Collection pricing strategies and tactics helping you create collections which sell themselves.

4. Deal closing tactics and how branding, collection pricing, and customer contacts are used to close sales. 

Travis's Bio:

Travis has always loved business, processes, and organization. Earning a Bachelor of Science in Computer Science from the Rochester Institute of Technology and a Master of Engineering in Software Engineering from Pennsylvania State University, Travis loves where art, science, and business come together. Combining his 15+ years of corporate business leadership with his passion for small business, Travis enjoys helping creatives grow their businesses and reach their goals. Working with, and acting as a consultant for executives of major Fortune 500 companies, Travis has experience converting major business principles for creatives and small business owners. A proud founding partner of Fox & Brazen, Travis photographs weddings, engagements, and portraits with his wife Jen across the globe. 

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