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How PPANI Transformed My Photography Journey: Community, Education & Competition

20 Feb 2025 8:16 AM | Carol DeAnda (Administrator)

How PPANI Transformed My Photography Journey: Community, Education & Competition

Let’s be real—being a solopreneur can feel a little like being on an island. A very busy island, where you wear all the hats (photographer, editor, marketer, admin—you name it). When I left Bella Baby Photography after 12 years to go all-in on my own business, I knew I had the passion, but I had no idea how much I needed a community. Enter: PPANI (Professional Photographers Association of Northern Illinois), and let me tell you—it changed everything.

A Crew of Like-Minded Photographers

From day one, PPANI welcomed me in like an old friend. It’s not just a group—it’s a tight-knit family of photographers who genuinely want to see each other succeed. The monthly education meetings and quarterly meetups? Total game-changers. Whether it’s lighting techniques, business strategies, or just talking shop, I always walk away with something new to level up my work.

Growth Through Education and Networking

PPANI is committed to helping photographers grow—and I’m living proof. The workshops, seminars, and casual chats over coffee have directly impacted my business. I’ve learned how to streamline my workflow, connect with dream clients, and hone my style. And let’s not forget the power of networking—so many of my favorite gigs have come from connections I made right here.

Image Competition: The Best (and Scariest) Thing I Ever Did

Let’s talk about image competition—because wow, has it changed me. Twice a year, PPANI hosts competitions where photographers submit their work to be judged by certified professionals. Sounds terrifying, right? I won’t lie—at first, it was! Putting my heart (and my art) on the line for critique? Yikes.

But here’s what I learned: the judges aren’t emotionally attached to my work like I am. They see technical excellence, storytelling, and impact. And that feedback? It’s gold (even when it stings). Thanks to these competitions, I’ve sharpened my skills, improved my client work, and pushed myself creatively in ways I never thought possible.

And guess what? That dedication paid off BIG—I earned a GOLD award at IPC (Imaging USA 2025)! Would I have gotten there without PPANI’s local image competitions? Nope. Not a chance.

So if you’re a newbie considering entering but you’re scared—DO IT. The first time is nerve-wracking, but I promise it’s worth it. Take the critique, learn from it, and don’t take it personally. It’ll make you a better photographer (and maybe even win you some awards ).


From Member to Speaker at Imaging USA 2024

One of the most surreal moments of my career happened this past year—I became a speaker at Imaging USA 2024! My platform class, Crafting the Perfect Family Photo Experience, was all about family photography and how I create seamless, stress-free sessions.

I still remember when Beth and Maria told me, back when I first joined PPANI, that I’d be on that big stage one day. I laughed. Me? No way! But through the confidence I gained as a PPANI board member and active participant, I got there.

Standing in front of 300+ photographers, sharing my process for 75 minutes, was hands-down the scariest thing I’ve ever done. But also? One of the most rewarding. You can check out my feature in PPA Magazine here where I break down my platform talk, or grab my presentation slides here.


Why You Need a Photography Community

As photographers, we’re usually solo operators, but that doesn’t mean we have to do this alone. PPANI has given me education, friendships, motivation, and accountability. It’s where I’ve found my people—those who get it, who cheer me on, and who push me to be better every single day.

If you’re out here trying to figure it all out on your own—stop. Join a community. Join PPANI. It’ll change your business, your art, and maybe even your life.


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